Leading production company i&u Studios, a LEONINE Studios company, presents the innovative docu-reality series BRABUS: ONE SECOND WOW in collaboration with the international luxury mobility brand BRABUS. BRABUS is a world-leading German luxury manufactory based in the heart of the Ruhr region, known since 1977 among enthusiasts in over 100 countries for its development of high-end supercars and exclusive automotive refinements.
The six-part docu-reality series combines the intensity of a corporate documentary with the narrative dynamics of global lifestyle reality formats. BRABUS: ONE SECOND WOW will launch in spring 2026 on Prime Video and is aimed equally at car and design enthusiasts as well as fans of high-quality, character-driven premium documentary series.
The focus is on CEO Constantin Buschmann, a young entrepreneur who continues the life's work of his father, Bodo Buschmann, and, together with his team and his partner Mili Umicevic, leads the family business into the future in its second generation. The series accompanies the power couple as they tackle the challenge of balancing corporate success, brand cult and private life, while also offering personal insights beyond the BRABUS showroom. The documentary series offers a unique look behind the scenes of a global luxury brand and its management team, between hard work, jet-set lifestyle, and international events from Beverly Hills to Milan. Several BRABUS celebrity customers and business partners from Europe and the US also make an appearance.
Christian Meinberger, Managing Director of i&u Studios and producer of the series: "With BRABUS: ONE SECOND WOW, we are opening the doors to one of the most fascinating German luxury brands and the people behind it for the first time—authentically, emotionally, and with outstanding visual power. We are particularly proud of the hybrid narrative style we are establishing with this series. This docu-reality series is a groundbreaking format that combines the depth of a brand-driven documentary series with the immediacy and lightness of a personality-driven lifestyle series—including rare insights into the private lives of the people behind BRABUS. Never before has an established and successful German legacy brand with international appeal granted such comprehensive access. The world of the family-owned company BRABUS, with its fascinating products, strong personalities, and five decades of international success, has everything it takes to inspire a wide audience. The collaboration on this series marks the beginning of a long-term partnership along the vast LEONINE Studios value chain."
Constantin Buschmann, CEO of BRABUS: "ONE SECOND WOW—the title of the series is also the mission of BRABUS, which is precisely why it couldn't be called anything else. Following the fascinating development of our brand on social media in recent years, for which I am very grateful, we are now taking the next step to take our community, as well as fans of the automotive and design world, with us on our journey—honestly and unfiltered. We work as a team every day to further develop our brand for the future, and no two days are the same. Whether in Bottrop, Dubai, or Beverly Hills, whether through highs or lows, whether by boat, motorcycle, or car—with this series, we are opening our doors wider than ever before and inviting everyone to join us. How does the company work? Who is behind the brand? What are the challenges—both business and personal? The series is dedicated to my father, to whom I owe everything. Mili and I would also like to thank everyone who made this project and this fascinating journey possible."
About the series:
From family business to global luxury brand: this innovative 6-part docu-reality series offers exclusive and unprecedented insights into one of Germany's hottest lifestyle brands.
Authentic, bold, genuine: BRABUS: ONE SECOND WOW accompanies the luxury brand from the Ruhr region on its exciting journey into the world of global lifestyle brands. The family business with over 500 employees opens the doors to the previously hidden control centers of creative work, the birthplace of WOW. Legendary for their extravagant and powerful designs—from supercars to boats to motorcycles—as the protagonists provide personal and entrepreneurial insights like never before.
Who is behind the success? CEO Constantin Buschmann continues to drive the company forward. Partner Mili Umicevic, Director of VIP Relations, causes a stir on the corporate agenda with creative ideas and an extra dash of glamour. Together, the power couple balances everyday jet-set business, international travel from Beverly Hills to Milan, official customer appointments—and very private moments.
While new markets are being opened up abroad, the technical team led by CTO Jörn Gander is working feverishly on innovative projects in Germany—both on land and at sea. Everything culminates in the industry's annual mega-event: the in-house fashion show for supercars, where the next generation of BRABUS models is unveiled—in front of over 1,000 guests, including VIPs, celebrities, and media from around the world.
The closer the big day gets, the greater the pressure on the entire team. Is the strain becoming too much? What does it really take to further shape an international luxury brand? Behind the scenes, personal sacrifices, courage, and crises are revealed—along with a special team spirit. And in the end, the question remains: What price must one really pay for success—and is it worth it?
BRABUS: ONE SECOND WOW is an i&u Studios production. The producer is Christian Meinberger, with Philip Grabow serving as executive producer. The series is directed by Martina Hänsel (“Star Kitchen,” “Born for This”).
About BRABUS
BRABUS is a leading global luxury mobility brand based in the heart of Germany’s Ruhr region. Since 1977, BRABUS has been renowned among enthusiasts in more than 100 countries for the development of high-end supercars, boats, motorcycles and a wide range of exclusive design products, as well as for its expertise in automotive refinement. The company offers a diverse product portfolio that is characterized by its signature “1-Second-Wow” mission. As an international lifestyle brand, BRABUS focuses on innovation through state-of-the-art technology, uncompromising attention to detail and the use of only the highest-quality materials—drawing on nearly five decades of experience to enable maximum, tailor-made individuality. For more information, visit www.brabus.com.
About i&u Studios
i&u Studios produces successful, award-winning information and entertainment formats for Germany's largest streaming services, media libraries, and TV stations, as well as innovative content for brand partners and digital platforms.
The i&u Studios portfolio includes major entertainment formats such as Germany's most successful Saturday prime-time show SMALL VS. TALL and the Grimme Prize-winning TEDDY TECLEBRHAN SHOW, as well as popular information programs such as STERN TV, RONZHEIMER – WIE GEHT'S, DEUTSCHLAND?, STERBEN FÜR ANFÄNGER, and FAKE TRAIN.
i&u Studios is one of the leading production companies for creator formats, working with top creators such as Knossi, Papaplatte, Julia Beautx, Rezo, and MontanaBlack. With BREAKING LAB, i&u Studios operates a high-reach YouTube knowledge channel together with creator Jacob Beautemps. In the branded entertainment segment, the multi-award-winning, strong YouTube channel MACH MAL MIT OBI has set new standards.
i&u Studios is a LEONINE Studios company and part of the Mediawan Group.
Press contacts:
BRABUS GmbH
Tom Schneider
Public Relations Manager
Email: tom.schneider@brabus.com
Tel: +49 (0) 2041 777 443
i&u Studios
Tringali PR, Tobias Tringali
Email: tobias@tringalipr.com
Tel: +49 (0) 152 0274 0513
LEONINE Studios
Henriette Gutmann
SVP Corporate Communication
Email: communication@leoninestudios.com
Tel: +49 (0) 89 999 513-0
