Exclusive access to the world of high-end supercars and the people behind them: Brand-new docu-reality series BRABUS: ONE SECOND WOW launches on Prime Video on February 26
- BRABUS CEO and owner Constantin Buschmann and his partner Mili Umicevic, take center stage in the first season of the six-part series
- Innovative format combines the intensity of a corporate documentary with the narrative dynamism of global lifestyle reality series, offering rare insights into the private lives of the protagonists while delivering a genre-spanning fusion of high-end supercars and exclusive luxury
- Produced by i&u Studios, a LEONINE Studios company, in cooperation with the internationally renowned German luxury brand BRABUS
- Trailer now available HERE
In the 140th anniversary year of the automobile, automotive enthusiasts can look forward to a special highlight on Prime Video on February 26, 2026: the new six-part docu-reality series BRABUS: ONE SECOND WOW offers unprecedented insights into the world of high-end supercars from luxury brand BRABUS, as well as into the private lives of the people behind them. Ever further, ever better, ever faster – the standards CEO Constantin Buschmann sets for the company, and for himself, are uncompromisingly high. The innovative series sheds light on both professional and deeply personal moments, revealing the highs and lows behind the company’s and the entrepreneur’s journey, and launches simultaneously on Prime Video in five countries, including Germany, the United States, the UK, Australia and Canada. Combining the intensity of a corporate documentary with the narrative energy of global lifestyle reality formats, the series was shot on locations such as Los Angeles, Milan, Cannes and Dubai, as well as at the company’s headquarters in Bottrop, Germany. Production is led by i&u Studios, a LEONINE Studios company, in partnership with BRABUS. BRABUS is a globally leading luxury manufactory based in the heart of Germany’s Ruhr region that has inspired enthusiasts in more than 100 countries since 1977 with exclusive products such as high-end supercars, motorcycles and boats, as well as bespoke automotive refinement and technical design.
At the center of the series is Constantin Buschmann, who, as a young CEO and owner, continues the life’s work of his father, BRABUS founder Bodo Buschmann, and together with his team leads the family-owned company into its second generation and the future. The series follows Constantin and his partner Mili Umicevic as they navigate life as a power couple, mastering the challenge of balancing working together, brand culture and private life, while offering personal insights far beyond the BRABUS showroom. BRABUS: ONE SECOND WOW delivers a unique behind-the-scenes look at a global luxury brand and the people behind it – spanning hard work, intense pressure, jet-set lifestyles and international events from Beverly Hills to Milan. Featured throughout the series are select BRABUS celebrity clients and business partners from Europe and the United States.
Constantin Buschmann, CEO and owner BRABUS: “Imagine giving 150 percent, day in and day out, for years—driving flat out to take a real company into the future. A company where things truly matter every single day, where you and your team are responsible for putting food on families’ tables at the end of each month, and one your father quite literally devoted his life to building. Nearly 50 years of history. A business spanning from Bottrop to Los Angeles. Thousands of opinions, sleepless nights and countless responsibilities that come with being a CEO—all included. And then, suddenly, there are cameras around every day, and someone says: since we’re already rolling, maybe you could also share a few private moments as a couple… Sounds perfectly reasonable—what could possibly go wrong?”
Mili Umicevic, Creative Director BRABUS: “My work begins where ideas have yet to take shape. From our exclusive fashion collections to the cars we unveil at major events like the Signature Night, I bring fresh creative impulses to the brand. ONE SECOND WOW reveals everything behind it: how international trends and new aesthetic worlds emerge, how the lifestyles of our customers are translated into design, and how Constantin and I open BRABUS to new audiences and communities—including the hard reality behind the glamour and what it means when your work-life balance repeatedly turns into a work-work balance.”
Christian Meinberger, Producer of the series and Chief Digital Officer of LEONINE Studios:
“With BRABUS: ONE SECOND WOW, we are not only telling the story of a modern German luxury brand, but also opening up a new perspective on the world behind BRABUS. In producing the series, we are particularly proud of the hybrid storytelling approach we establish with this format. This innovative docu-reality concept combines the depth of a brand-driven documentary with the immediacy and lightness of a personality-driven lifestyle series. The result is a portrait of a truly owner-led company – with all its facets, presented as openly and accessibly as never before.”
About the series:
From family business to global luxury brand: This innovative six-part docu-reality series offers exclusive, never-before-seen insights into one of Germany’s hottest lifestyle brands.
Authentic. Bold. Real. BRABUS: ONE SECOND WOW—both the title of the series and the mission of BRABUS—follows the luxury brand from Germany’s Ruhr region on its compelling journey between entrepreneurial success and the global jet set. The family-owned company employing 500 people opens the doors to its previously hidden creative command centers—the place they call the birthplace of the WOW. Legendary for extravagant, high-performance designs across ever-expanding product categories, from supercars and boats to motorcycles, the protagonists offer personal as well as entrepreneurial insights as never seen before.
Who is behind the success? CEO and owner Constantin Buschmann continues to drive the company forward. His partner, Mili Umicevic, brings creative fire, an extra dose of glamour and a distinctive female perspective to a male-dominated industry in her role as Creative Director. Together, the power couple balances the jet-set business lifestyle, international travel from Beverly Hills to Milan, official client appointments—and deeply personal moments.
While new markets are being developed around the world, the engineering team in Germany, led by CTO and Head of Development Jörn Gander, works tirelessly on innovative projects—both on land and on water. Everything culminates in the industry’s annual flagship event: the brand’s own supercar fashion show, where the next BRABUS collection is unveiled before more than 1,000 guests from around the world, including VIP clients, celebrities and media.
As the big day approaches, pressure mounts across the entire team. Is the strain becoming too much? What does it really take to succeed when work-life balance is once again overtaken by the demands of everyday business? Behind the scenes, personal sacrifices, courage and crises come to light—alongside an extraordinary team spirit. And in the end, one question remains: what price must truly be paid for success—and is it worth it?
BRABUS: ONE SECOND WOW is an i&u Studios production. The series is produced by Christian Meinberger, with Philip Grabow serving as Executive Producer. Directed by Martina Hänsel (“Star Kitchen,” “Born for This”).
About BRABUS
BRABUS is a leading global luxury mobility brand based in the heart of Germany’s Ruhr region. Since 1977, BRABUS has been renowned among enthusiasts in more than 100 countries for the development of high-end supercars, boats, motorcycles and a wide range of exclusive design products, as well as for its expertise in automotive refinement. The company offers a diverse product portfolio that is characterized by its signature “1-Second-Wow” mission. As an international lifestyle brand, BRABUS focuses on innovation through state-of-the-art technology, uncompromising attention to detail and the use of only the highest-quality materials—drawing on nearly five decades of experience to enable maximum, tailor-made individuality. For more information, visit www.brabus.com.
About LEONINE Studios
LEONINE Studios is Germany’s leading independent media company – the one-stop-shop for premium content. We partner with outstanding talent to create content that inspires audiences around the world.
Together, the LEONINE Studios companies produce, co-produce, distribute and license premium content – covering the entire value chain of the content business. We produce films, series and content for social media – from entertainment to infotainment, fiction and non-fiction.
LEONINE Studios’ production brands are led by award-winning producers and creative partners – including the premium production brands beetz brothers film production | hyperbole | i&u Studios | LEONINE Documentaries | Madame Zheng Production | Odeon Fiction | SEO Entertainment | W&B Television | Wiedemann & Berg Film | Toon2Tango.
LEONINE Studios distribution and licensing brings content to theaters, home entertainment, television and streaming networks, and social media channels. Our market-leading license library includes programs in all formats and genres.
LEONINE Studios is part of the Mediawan Group. For more information, visit www.leoninestudios.com
About i&u Studios
i&u Studios produces successful, award-winning information and entertainment formats for Germany's largest streaming services, media libraries, and TV stations, as well as innovative content for brand partners and digital platforms.
The i&u Studios portfolio includes major entertainment formats such as Germany's most successful Saturday prime-time show SMALL VS. TALL and the Grimme Prize-winning TEDDY TECLEBRHAN SHOW, as well as popular information programs such as STERN TV, RONZHEIMER – WIE GEHT'S, DEUTSCHLAND?, STERBEN FÜR ANFÄNGER, and FAKE TRAIN.
i&u Studios is one of the leading production companies for creator formats, working with top creators such as Knossi, Papaplatte, Julia Beautx, Rezo, and MontanaBlack. With BREAKING LAB, i&u Studios operates a high-reach YouTube knowledge channel together with creator Jacob Beautemps. In the branded entertainment segment, the multi-award-winning, strong YouTube channel MACH MAL MIT OBI has set new standards.
i&u Studios is a LEONINE Studios company and part of the Mediawan Group. For more information, visit iustudios.de
Press contacts:
BRABUS GmbH
Tom Schneider
Public Relations Manager
E-Mail: pr@brabus.com
Tel: +49 (0) 2041 777 443
i&u Studios
Tringali PR, Tobias Tringali
E-Mail: tobias@tringalipr.com
Tel: +49 (0) 152 0274 0513
LEONINE Studios
Henriette Gutmann
SVP Corporate Communication
E-Mail: communication@leoninestudios.com
Tel: +49 (0) 89 999 513-0
