Bastian Asdonk is the managing director of Hyperbole Medien GmbH, which he founded in 2015. While studying Philosophy and Communication Science, he worked as a TV and radio writer for WDR in Cologne. At the Viennese production company DoRo, he developed the first German-language online video formats for clients such as Yahoo and RTL.

He then went on to design digital business models and media products at Deutsche Telekom, including, among others, the video platform 3min, for which he was head of content for three years. For the productions of hyperbole he has received the Lead Award, the Grimme Online Award, the Grimme Award and the Golden Camera.