Ulli Stoef started his career in the field of toys and games with Schmidt Spiele and held positions as Managing Director at Universal Studios Consumer Products Merchandising, Managing Director at CTM Concept-TV & Merchandising, Chief Executive Officer at m4e and Studio 100 Media as well as Chairman of the Group content committee. Ulli is also a producer and brand builder of many brands, including MIA AND ME, HUNTIK, HOW AND WHY TV, LEVEL Q TIP THE MOUSE, and many more.