Sebastian Heinlein is managing director and producer of Madame Zheng Production as well as the brand SEO Entertainment, which forms part of the company's creative portfolio. In the course of his career, Sebastian Heinlein has been involved in the production of the successful show CATCH! DER GROSSE SAT.1 FANG-FREITAG, which won the Grimme Award in the entertainment category. From 2011 to 2018, as Program Manager at ProSieben Entertainment, he was responsible for the highly innovative format DIE BESTE SHOW DER WELT and the legendary late-night show CIRCUS HALLIGALLI with Joko Winterscheidt and Klaas Heufer-Umlauf, among others. DIE BESTE SHOW DER WELT received the German Television Award, CIRCUS HALLIGALLI was awarded the Grimme Award.